~ CREATIVE DIRECTION & DESIGN
Rebranding for DuFa watches. DuFa watches needed to revise their printed matter so it reflected the product's Bauhaus design inspiration and appealed to a demographic which is design aware. The fonts were retained for continuity but a cleaner, more disciplined design developed.
This 80 page look book was DuFa's first printed matter utilising their new branding.
Concept: with Vishal Tolani
Photography: Ernest Law and Jasper Lee