~ CREATIVE DIRECTION
~ TEMPLATE DESIGN
SCMP Specialist Publications required a new design for the relaunch of their well-recognised Style magazine. The monthly publication was to appeal to a 40% male and 60% female demographic and differentiate itself from the many other local luxury and fashion magazines. I was brought in as concept designer, developing the design direction, masthead and templates for the design staff to follow.
Here are the cover and spreads from the printed launch issue as well as developmental designs displaying use of the template grid.
Editorial Director: Winnie Chung
Editor: Jacqueline Tsang
* Awards: Marketing Magazine Awards (Hong Kong) 2013
- Gold award, Best Magazine Relaunch